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The Return of Jakarta Fair in The New Normal Era

After being absent for two years due to COVID-19, the Jakarta Fair or Pekan Raya Jakarta will officially be held again on June 9-17 July 2022 at the JiExpo Arena, Kemayoran. Jakarta Fair is the largest exhibition event in Southeast Asia which is held to celebrate Jakarta's birthday with a duration of one full month.

The main function of the Jakarta Fair itself is an event to increase the marketing of domestic production, followed by more than 2,500 tenants selling their products, such as automotive, information technology, sports equipment, fashion and garment, household appliances, furniture, electronic goods, culinary, industrial creative, handicrafts, herbal and medicine, banking, service products, cosmetics, and many others. Surely, the Jakarta Fair is an attractive platform for companies to market their products offline.

So what causes the Jakarta Fair to be visited by up to 1.2 million visitors? The Jakarta Fair has its own uniqueness in the eyes of the public, where at this event each tenant will provide attractive offers for their products such as discounts up to 80%, vouchers, and cheap packages. This marketing technique is one that gets high enthusiasm in the community. In addition, the design of each tenant booth is packaged as attractively as possible, thus adding to the comfort of visitors when shopping. In addition, the Jakarta Fair also presents various interesting events such as a carnival parade, traditional street food, the Miss Jakarta Fair contest, blood donation and Covid-19 vaccination activities, fireworks parties, and music concerts attended by famous musicians, so that visitors will not feel bored. when shopping.

Moreover, the presence of the Jakarta Fair this year will be a cure for longing for the community for the presence of a grand event after two years of the government imposing Large-Scale Social Restrictions (PSBB) which have been carried out since March 2020 and will end in June 2022.

Furthermore, the success of the Jakarta Fair event was also supported by Indonesian influencers who also visited and covered their activities while at the Jakarta Fair. They promote it through various social media platforms such as TikTok, Instagram, YouTube, Twitter, and many more. So that the Jakarta Fair is known by the wider community, especially the millennial generation and generation Z.

In addition to being a holiday tourism destination for people from inside and outside Jakarta, the Jakarta Fair is expected to make Indonesian products in the domestic and world markets. With the spirit to rise after the pandemic, the industry in Indonesia is expected to be able to shine again.


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