Recently, the sustainable trend has become a marketing strategy that is quite attractive to consumers. Where the marketed products are claimed not to pollute the environment. This trend is enough to attract the attention of the Indonesian Gojek company, which collaborates with the Gogor company, an electric-fueled motorcycle company from Taiwan.
Gojek has announced a strategic partnership with Gogoro which includes two main areas of cooperation, namely, the GoTo Group investing in PIPE Gogoro, then cooperation between Gojek, Gogoro and Pertamina in battery exchange and a scheme that will become an example of a Smartscooter in Jakarta.
The joint mission of the two companies focuses on sustainability in Southeast Asia to introduce a new era of urban transportation and to achieve zero-emissions goals by 2030. Later, Gogoro's products, namely electric motorcycles, will be used by Gojek partners.
In April 2021, Gojek released its first Sustainability Report and unveiled its outline for achieving zero emissions by 2030, including transitioning its fleet to electric vehicles. However, as Horace Luke, founder and CEO of Gogoro explains, the main challenge to converting transportation vehicles to sustainable ones is the lack of accessibility.
Starting in the Indonesian capital, Gojek x Gogoro will consist of 250 Gogoro Smartscooters and four GoStation battery exchange stations which will be located at Pertamina gas stations. If all goes according to plan, the two companies will scale up the pilot project to 5,000 scooters and more battery swap stations to accommodate future upgrades.
Since its launch in 2011, Gogoro has established itself as a leading company in battery swapping for light urban vehicles in the world. In 2019, the company established the Powered by Gogoro Network Program (PBGN) which gives Gogoro's vehicle-making partners access to Gogoro innovations that integrate network battery exchange. Meanwhile, as the largest technology group in Indonesia, GoTo has combined Gojek as the leading transportation application in the country. The Group is investing in PIPE financing in Gogoro's arrangement to enter Poema Global Holdings Corp in September 2021 and the transaction is expected to be completed early next year.