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Drone Attacks: Collaboration Local Brand M231 And Boy William

M231 and Boy William released the M231 x Boy William collaboration product with a special action by distributing thousands of M231 special clothing collections via flying drones. These special clothing collections are limited, so only lucky people will get them with the hopes of creating surprise and happiness for people who get them.

This action happened in several areas in Jakarta. On the Thamrin - Jendral Sudirman, Gatot Subroto, Stasiun Kota, Sunter, Radio Dalam, Dadap, Cengkareng, Kembangan, and also Tangerang.

This action became a viral conversation on social media, even digital ussfeed and folkative platforms raised this interesting issue.

The launch of the exclusive M231 x Boy William collection is also in collaboration with one of the best e-commerce sites, Shopee. Even in the Shopee 10.10 Brands Festival Campaign, they launched the exclusive M231 x Boy William collection.

This new product explores new volumes and silhouettes and soft colors. The material also has a comfortable quality and soft texture so as to provide flexibility in activities, both indoors and outdoors. The collections consist of crew neck t-shirts, shirts, t-shirts, hoodie jackets, until bottoms such as chino and jogger pants. This product released in very limited and exclusive quantities at Shopee Mall, Tokopedia, Lazada, and the official website, started from Rp 130.000 until Rp 200.000.

M231 is a local product that has uniqueness, quality and variety of choices. Also supports the use of local fashion products by the people of Indonesia. Even though it is a local brand, this product has international quality. Felicia as Director of PT Multi Karya Garmentexindo said the quality of M231 clothing is equivalent to international brands, but sold at a friendly price.

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