TikTok is one of the most popular social media platforms used by Millenials and Gen-Z. The platform itself is easy to use and the contents are various. Because of all that, no wonder TikTok has 1 billion monthly active users as of January 2022 according to Influencer Marketing Hub. The number of TikTok users who use the platform is 90 percent as stated by Digital Marketing Institute. People use TikTok as an entertainment medium. However, a lot of merchants use the said platform to advertise and sell their products nowadays. This strategy is effective to expand their businesses’ market.
On a device or on the web, viewers can watch and discover millions of short videos of various duration. It happens because TikTok has a “user-friendly” algorithm that makes any videos go to the for-you-page easily. Therefore, people take advantage of this situation to promote their products. Besides videos, TikTok also has a live streaming feature that is useful for users to record anything they want at that moment. Even videos and live streaming are in one line on the for-you-page. It allows users to get videos or live streaming videos randomly on the same page.
TikTok Live allows users to shop directly without having to switch to another app. Therefore, TikTok Live has the benefit of expanding the market, attracting customers, getting higher sales, and making it easier for consumers to shop.
Source: Digitalmarketinginstitute.com, influencermarketinghub.com, tiktok.com