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Apple Launches iPhone 14, What is The Key Behind Its Success?


iPhone 14 was released on 16th September 2022 with new innovations that added to iPhone 14’s features. It became a huge success with the iPhone 14. Here is the key behind the successful marketing strategy of Apple products :

  1. Focus on Unique Value over Price

Apple is more focused on developing the unique value of its products than having to spend time competing on the price of a product. This unique value is a strength when compared to other competitors.

  1. Present New Innovation Consistently

Apple stands out from competing products because from its innovation, especially for iPhone, they always add different features in each generation, as well as iOS updates that pamper users.

  1. An Effective Branding Strategy

Aside from having their own specializations, companies with memorable names and logos also have features that are simple or user-friendly, which help them stand out from the competition.

  1. Offering Attention to Customer Feedback

Apple pays close attention to user feedback and grievances in order to enhance its products. When launching new products, they usually hold seminars/gathering to socialize their new features.


Sources : whathifi.com, jurnalentrepreneur.com

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