While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is a significant impact on how consumers respond to the crisis and adapt to the next normal. According to the head of the Indonesian Internet Service Providers Association (APJII), Jamalul Izza, the number of internet users in Indonesia until Q2 2020 has increased to 73.7 percent of the population or the equivalent of 196.7 million users due