Marketing Plan competition is the oldest competition category that has existed since the beginning of IMOTION FEB UI. In this competition, the finalist teams are challenged to give their ideas and critical thoughts which are presented in the form of a marketing plan to solve case studies provided by case contributors from sponsoring companies. In front of the judges, the finalists then present their ideas and engage in a debate.
Video marketing competition is the other branch of competition in IMOTION in which the finalists will create videos about their marketing strategy and solution. Finalists are challenged to speak their minds and voice their ideas in the form of a video to actualize the case given by the case contributor of the sponsoring company and present it in front of the juries.