IN IMOTION, YOU CAN LEARN ABOUT MARKETING, PRACTICE FROM EXPERTS, AND COMPETE WITH OTHERS TO HONE YOUR SKILLS
Marketing is not only about selling products. It is about understanding people, reading trends, solving problems, and creating meaningful strategies that connect brands with their audiences.
Through IMOTION, participants are invited to explore the real world of marketing through competition, insightful sessions, and hands-on learning experiences.
About IMOTION
Indonesia Marketing Competition, or IMOTION, is one of the biggest national marketing competitions for undergraduate students in Indonesia. Organized by Management Student Society FEB UI, IMOTION aims to be a platform for young marketers to develop their knowledge, creativity, and strategic thinking through marketing competitions and insightful supporting events.
In its 20th year, IMOTION carries the theme “Authenticity in Motion: Technology-Driven Journeys for Diverse Consumer Markets”, highlighting the importance of authentic identity, technology-driven strategy, and diverse consumer understanding in today’s marketing landscape.
Ongoing Events
Prolution
20 August 2026
A pre-event talk show where participants gain fresh insights on marketing and entrepreneurship from inspiring speakers.
Marketing Talk
18 November 2026
IMOTION’s flagship seminar featuring selected speakers from academic, government, industry, and media sectors.
Competition Training
12 September 2026
A specialized training session to equip participants with essential skills and knowledge for the competition.
Competition Day
19 November 2026
The final stage where selected teams present their marketing solutions directly to the judges.
Speaker Line-Up
IMOTION has invited notable speakers from government, business, creative, and marketing industries.
Sponsors
Media Partners
Sponsor Hightlights
Ready to Compete?
Take the next step in your marketing journey and challenge yourself through The 20th IMOTION.
Marketing Plan Competition
Marketing Plan is a competition category that challenges undergraduate students to develop a comprehensive and strategic marketing plan based on a real business case. Participants are expected to analyze market conditions, understand consumer behavior, create relevant marketing strategies, and present impactful solutions that are both creative and applicable. Through this category, participants will sharpen their strategic thinking, problem-solving skills, creativity, and ability to design marketing strategies that respond to real market challenges.
Mini Marketing Case
Mini Marketing Case is a competition category that challenges undergraduate students to solve a marketing case within a shorter and more focused scope. Participants are expected to analyze the given problem, identify key insights, and propose practical marketing solutions in a clear and structured way.
Through this category, participants will improve their analytical thinking, decision-making, creativity, and ability to deliver concise yet impactful marketing recommendations.
IMODAY
Telkomsel’s Bold Leap into Gen Z Telecom Telkomsel, Indonesia’s telecom powerhouse, launched by.U in 2019 as its first fully digital prepaid brand, …
Blue Bird Group not only relies on its reputation as Indonesia’s leading taxi fleet but continues to update its strategies to remain …
Background Zootopia merchandise is not just ordinary collectibles for many Indonesians, especially Gen Z and Millennials. These items bring nostalgia and joy …
A Modern Vision for a New Generation Telkomsel had established itself as the market leader in Indonesia’s telecommunications industry, yet the company …
Frequently Asked Questions
The seminar is free of charge. However, participants who wish to join the competition are required to pay a registration fee based on the competition category they choose.
The registration fees are:
- Marketing Plan: IDR 230,000/team
- Mini Marketing Case: IDR 165,000/team
The case contributor for the IMOTION Competition is Aladin Syariah.
Yes! IMOTION is open to the public, so anyone who meets the requirements is welcome to participate in the available events.
The IMOTION Competition is open to undergraduate students.
The competition will be conducted online, with only the final round being held offline.
The main difference lies in the submission format and approach:
- Marketing Plan: Participants are required to develop and submit a formal written marketing plan proposal, including comprehensive analysis and marketing strategies.
- Mini Marketing Case: Participants are required to provide an analysis and proposed solution to a marketing case, presented in a pitch deck format.